At live123, your privacy is more than a legal obligation — it is a responsibility we take seriously every day. This Privacy Policy clearly explains what data we collect, why we need it, how we protect it and what rights you have as a member of our platform. Written in plain, easy-to-understand language, not confusing legal jargon.
The core principles that guide how live123 handles the personal data of every member
All live123 members' personal data is stored on servers protected by industry-standard encryption. Access to this data is restricted to staff who genuinely require it for operational purposes, and every access is logged for periodic security audits.
Live123 has never sold, rented, or shared your personal data with third parties for marketing purposes, and never will. Any data you provide to live123 remains within our systems and is used solely for platform operations and regulatory compliance.
As a live123 member, you have the right to access, correct, download or request deletion of your personal data at any time. We provide a straightforward, hassle-free process for you to exercise these rights through your account or by contacting our support team.
Live123 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). This means the collection and processing of your data is carried out in accordance with established Malaysian legal standards, and you have full legal protection rights over your personal data.
Live123 only collects data that is strictly necessary to operate the platform, process transactions, and meet regulatory requirements. We do not collect excessive or irrelevant information – the principle of data minimisation is central to how we operate.
In the event of any security incident affecting live123 members' data, we are committed to notifying affected members as promptly as reasonably possible, along with the steps being taken to resolve the situation and protect your data.
Transparent data flow – from collection through protection to deletion
Data collected at registration and during use
Only necessary data is retained; the rest is disposed of
256-bit SSL Encryption & strict access controls
For platform operations and compliance purposes only
Once no longer required under the retention policy
This Privacy Policy is published by live123 ("we", "platform", "live123") and describes how we collect, use, store, protect and disclose the personal information provided by members ("you", "user") when registering for and using the live123 platform at https://live123.best.
Live123 takes the privacy of every member seriously. As a platform serving Malaysian players, we understand how important your trust is to us — and protecting your personal data is a significant part of earning that trust. We operate in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards.
By registering a live123 account or using our platform in any way, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue your use of the live123 platform. We encourage you to read this Privacy Policy in full and to contact us if any section is unclear or raises concerns.
Note: This Privacy Policy should be read together with Terms & Conditions live123. Together, these two documents form the foundation of the agreement between you and our platform.
Live123 collects several categories of personal data depending on how you interact with our platform. These include:
Registration & Account Data:
Financial Transaction Data:
Betting Activity Data:
Technical Data:
Data Minimisation Principle: live123 only collects data that is strictly necessary. We do not request information such as full identity card numbers or residential addresses unless required for the KYC (Know Your Customer) process for withdrawals exceeding a certain threshold.
Live123 uses collected personal data solely for the following legitimate and stated purposes:
Live123 will not use your data for any purpose beyond those stated above without first obtaining your consent. If you do not wish to receive marketing communications from live123, you may withdraw that consent at any time through your account settings or by contacting our support team.
Live123 does not sell, rent, or trade members' personal data to any third party for marketing or commercial purposes. However, there are limited circumstances in which live123 may need to share certain data with other parties:
live123 is not responsible for the privacy policies of the third parties mentioned above. Please review your payment operator's privacy policy separately to understand how they handle your data.
Live123 continuously invests in security infrastructure to protect members' personal data from unauthorised access, modification, disclosure, or deletion. Key technical and organisational measures we have in place include:
While live123 takes all reasonable steps to protect your data, no security system can guarantee absolute 100% protection at all times. You also play an important role by keeping your password confidential and avoiding the use of public or unsecured devices to access your live123 account.
Live123 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored in your web browser when you visit live123.
Types of cookies we use:
You can control or disable cookies through your web browser settings. Please note, however, that disabling certain cookies may affect the functionality of some parts of the live123 platform. For more information on managing cookies, refer to your web browser's help documentation.
Important: live123 does not use cookies to track your activity on websites other than live123.best. We also do not permit third-party advertising networks to place cookies on our platform.
As a live123 member based in Malaysia, you have certain rights regarding the personal data we hold about you. These rights include:
Live123 will respond to privacy rights requests within 30 business days. For more complex cases, this period may be extended, but you will be informed of the reason and the expected resolution date. Please be aware that some data deletion requests may not be fully fulfilled if live123 has a legal obligation to retain certain records — for example, financial transaction records required for audit and anti-money laundering compliance purposes.
Live123 retains members' personal data only for as long as necessary for the purposes stated in this Privacy Policy, or as required under applicable Malaysian law. The following are general guidelines for our data retention periods:
Once data is no longer needed and there is no legal obligation to retain it, live123 will securely delete or anonymise that data using industry-recognised methods to ensure it cannot be recovered or accessed again.
The live123 platform is exclusively for individuals aged 18 years and above. live123 does not knowingly collect, store or process any personal data from individuals under the age of 18.
If live123 discovers or suspects that personal data belonging to a minor has been collected, we will take immediate action to:
If you are a parent or guardian and discover that your underage child has registered an account with live123, please contact us immediately at support@live123.best and we will act swiftly to resolve the situation.
If you have any questions, concerns or complaints regarding how live123 handles your personal data, or if you wish to exercise any of your privacy rights, please contact us through the following channels:
All privacy-related enquiries are handled with care and responded to within 30 business days. live123 takes every privacy complaint seriously and will conduct a thorough investigation, providing a meaningful response to every enquiry received.
This Privacy Policy is the most current version and supersedes all previous versions. live123 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices or applicable legal requirements. Members will be notified of any material changes via their registered email or in-account notification before the changes take effect.
Effective Date: This Privacy Policy takes effect on 1 January 2026 and applies to all registered live123 members.
In the world of online betting, there is one thing players often overlook when choosing a platform – the privacy policy. Many sign up without reading how their data will be used, stored or shared. This is a mistake that can have unpleasant consequences, especially when dealing with irresponsible platforms that may sell your data to third parties without your knowledge.
At live123, we understand how sensitive the information you share with us truly is. Your name, phone number, financial details, transaction history – these are all personal data that you entrust to our platform. That trust is not something we take lightly. That is why the live123 Privacy Policy is written in clear, plain language that everyone can understand – not in legal jargon deliberately designed to confuse users.
Every time you make a deposit via Touch 'n Go eWallet, GrabPay, DuitNow or FPX into your live123 account, that transaction is recorded in our system. These records serve three main purposes: first, to ensure your deposit is credited correctly and on time; second, to provide a transaction history you can review in your account at any time; and third, to comply with financial reporting requirements mandated by law.
One important thing to know — live123 does not store your full bank account or payment card numbers. When you make a payment through an e-wallet operator or FPX, sensitive payment information is handled directly by that operator using their own security protocols. live123 only receives confirmation that a transaction was successful, not the full details of your payment method. This is an additional security layer that protects your financial information.
Live123 keeps records of your gaming activity – including the types of games you play, the football markets you follow, and your general betting patterns. This is not to monitor you without cause – it serves purposes that genuinely benefit you as a player. These records allow live123 to offer more relevant promotions based on your preferred game types, ensure your responsible gaming limits are properly enforced, and provide more contextual customer support when you reach out to us.
For example, if you are a die-hard Malaysia Super League fan who regularly follows JDT or Selangor matches, live123 will ensure that match notifications and football-related promotions are sent to you more frequently than content that is not relevant to you. This is responsible use of data – to enhance your experience, not for commercial purposes that benefit others.
Many platforms list "user rights" in their privacy policies but make the process of exercising those rights so cumbersome it is nearly impossible. At live123, we are committed to ensuring that the rights outlined in this Privacy Policy can genuinely and easily be exercised. If you would like to know what data we hold about you, simply email us and we will provide a complete report in a clear, easy-to-understand format within 30 days. If any data is inaccurate, we will correct it. If you wish to have your data deleted after closing your account, we will do so in accordance with applicable legal requirements.
This is not an empty promise – it is a commitment we uphold and one you can verify for yourself. The trust you place in live123 when you register and use our platform is a responsibility we do not take lightly, and protecting your personal data is a core part of how we honour that trust every day.
Have a Question About Your Privacy?
For any questions or concerns regarding your data privacy at live123, contact us directly via the in-platform 24-hour live chat or email us at support@live123.best. Our team is available to assist in Bahasa Melayu and will respond within 30 business days.
Frequently asked questions about how live123 handles members' personal data
Your data is protected with the highest level of encryption. Create a free live123 account today and enjoy a safe, transparent, and entertaining betting experience alongside more than 120,000 members across Malaysia.
Privacy protection and responsible gaming are two areas where live123 makes no compromises. Your game activity data is used in part to help live123's systems identify patterns that may indicate a need for responsible gaming support — this is data use designed to protect you, not manipulate you. More information on self-exclusion tools and healthy gaming guidance is available on our Responsible Gaming page.
The live123 platform is intended for users aged 18 and above only.
Read the Responsible Gaming GuideSupported Secure Payment Methods at live123